Digital Marketing is an emerging trend in the vast field of marketing. Various universities in Australia have this as a subject, and hence students often get digital marketing assignments in order to increase their knowledge about this field. Digital marketing comprises of various aspects of marketing, with the exception of everything happening over the internet, or digitally. Marketing students are required to understand all the aspects of digital marketing, which helps them develop their ability as a digital marketer, content strategist, along with technical experts. The knowledge of search engine optimisation tools help any digital marketer to understand which keywords to use, and where to use them, et cetera.
However, students are already burdened with the pressure of studying for various class assessments, working part time jobs to pay off student loans, et cetera, hence students look for someone to write their assignments for them. Since the scope of marketing is extremely vast, students often resort to browsing the internet for online digital marketing assignment samples. Although the internet provides a large number of solutions for this, but not every site is reliable, or updated. This is where Assignment Help Era comes into the picture.
Digital Marketing Assignment Sample
Our team of digital marketing assignment help experts have solved and written a number of digital marketing assignments for students across the various universities in Australia. Here is an example of an assignment that was written by our digital marketing assignment experts. The assignment was to conduct a digital strategy and marketing audit on a small-medium sized company. The writer was supposed to identify the strategic objectives for the company, in terms of their digital marketing strategy, after which the key digital platforms that the company was using were to be identified, along with a description of the content.
The company selected by our academic writers was Evergen, which had gained a significant market credential for its prompt response to consumer queries. The consumers had generated a sense of faith towards Evergen that in turn ensured consumer loyalty. Formulation of the strategies in accordance with the organisational objectives of digital marketing resulted in an increase in profit margins. The market in the current scenario has been evolving for a number of years. The prevailing trends in the market suggest the competitive nature of the Australian market.
For this assessment, you are to conduct a Digital Strategy and Marketing Audit either on your own business or a small-medium business. Do not choose a large national or multi-national company. To get the most benefit from this assessment, it is ideal if you can spend time engaging with the company first hand to get a strong understanding of their overall business strategy and all of its digital marketing platforms (e.g. website, mobile app, social media, ecommerce, etc.).
Using the Digital Strategy Audit Checklist provided, complete the checklist for your organisation. There are many types of audit checklists; this one is a compilation of some of the ones on the internet. If you have one that is more relevant to your organisation, you must get it approved by your Workshop Facilitator. You will be required to submit the actual checklist completed as part of your report.
The design and the structure of your Audit Report is up to you, depending on your findings. The Audit Report is not to exceed 10 pages (this does not include the checklist in your Appendix).
Your report must include the following:
Rate the overall digital marketing efforts of this company (numerical grade/percentage) and make specific recommendations to improve the digital strategy.
Identify the issues and the resolutions/actions needed to be taken to rectify each issue. What do you see the results will be if the company implements your recommendations? Feel free to use examples that you believe are successful from other companies/websites (e.g., best practices). Be sure to cite those companies/websites accordingly