- Internal Code :
- Subject Code : HGE401
- University : Laureate International Universities
- Subject Name : Hospitality
Significant Importance of The Hotel Sector
3. Economic progress in society brings change through the transition of selling services and products. Traditional offerings wrap the benefit of selling experiences through a shift towards the service economy. The concept of the experience economy is emerged through the explicit designs and desirable experience of individuals to progress towards the economic values. Deliberate charges for the offerings provide a selling service experience that leads to establish companies and manage the economic shift. From scratch to the event organization, the emerging experience of the economy can be observed through economic offerings. Desires of the customers increase with the progression of economic value. From the Agrarian economy to experience economy the transfer to goods and services involved that promotes effective customer experience (Harvard Business Review, n.d.).
This theory of "experience economy" applies to the hotel industry through effective concentration on the consumers (Harvard Business Review, n.d.). Spreading experience is the major aim of this theory which is completely presentable for driving experiences through the attraction. Experiential computing is a basic term that defines the effectiveness of customer experiences. By adding demonstration and other attractions, customer experience can be enhanced even though the companies charge the required amount. A different and exploratory experience of customers promotes the services (Kasiri, Cheng, Sambasivan & Sidin, 2017). The experience of the hotel is based on attraction which promotes customization of resources to reveal the satisfactory experience. The hotel industry is based on the distinguished experiences through communication, views, accommodation facilities and customer service. Attraction and satisfaction lead to maintain an effective experience irrespective of the costs. Experience economy provides an understanding of the theory of customization as provided by Pine and Gilmore. Evolution of the hotel industry is based on the customer experience of accommodation facilities and customer service facilities. Engagement of interaction, excellent designing and marketing corresponds towards customer participation. A memorable experience depends upon the product design that yields nurturing experiences (Harvard Business Review, n.d.).
4.Hotels follow different strategies to create a unique and authentic experience. These experiences in the hotel industry are as follows:
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Nature view: Location of the hotels for the natural view and unique destinations provide extensive experience to customers. Adventurous location and experience of peace are identified at the nature-based locations (Gower, 2019). Customers can hire a bike to get a better view of the area and enjoy nature. “Mercure Kakadu” Crocodile Hotel is an attractive destination for crocodile lovers where a giant crocodile provides a unique look at the exterior (Peterson, 2019).
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Beach experience: Riding the waves at the beaches with full-service surfing schools are provided by the hotels. With waterfront properties around different activities such as snorkelling, fishing, kayaking creates a unique experience (Gower, 2019). "Sugarloaf Point Lighthouse Hotel" provides an experience of staying in the lighthouse keeper's cottage and enjoy the experience of illuminating lights. Tourist attractions for the lighthouse provide them with an effective and unique experience that can remain memorable. "Reefsleep" provide an experience of water activities and peaceful staying experience on the beach (Peterson, 2019).
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Astrology packages: “The Ultimo Sydney” is a unique hotel that provides the ultimate experience to its customers by providing them astrology packages and authentic experience according to their sun signs. With a library full of celestial objects and special menus, customers get a star-crossed experience. It is effective for individuals who believe in astrology and gain authentic experience with effective services (Peterson, 2019).
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Cave experience: For the adventure seekers, hotels provide different experiences that can attract them towards the hotel. “Mira Mira Fantasy Accommodation” in Australia, provides an opportunity for the customers to spend a night in the cave. It is considered as the most unusual hotel experience in Australia. This hotel is 90 minutes away from Melbourne which provides extensive experience of accommodation (Peterson, 2019).
References
Peterson, D. (2019). Top 10 most quirky/unusual hotels to stay in Australia in 2020. Retrieved from: https://www.australiaunwrapped.com/top-10-most-quirky-unusual-hotels-to-stay-in-australia-in-2020/
Gower, K. (2019). 5 unique experiences hotels can use to attract guests. Retrieved from: https://www.hospitalitynet.org/opinion/4092515
Harvard Business Review (n.d.). Welcome to the experience economy. Retrieved from: https://hbr.org/1998/07/welcome-to-the-experience-economy?referral=03759&cm_vc=rr_item_page.bottom
Kasiri, L. A., Cheng, K. T. G., Sambasivan, M., & Sidin, S. M. (2017). Integration of standardization and customization: Impact on service quality, customer satisfaction, and loyalty. Journal of Retailing and Consumer Services, 35, 91-97.
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