- Internal Code :
- Subject Code : BUSM4385
- University : RMIT University
- Subject Name : Management
International Business
Product / Services
The Green Courier Services Pvt. Ltd. offers a diversified range of its logistics, fleet, and courier services in a green packaging (Fundamentals of Green Packaging, 2018) covering local reach to national and global distancing couriers including single day and instant delivery services.
Place
The Green Courier Services is a London, UK headquartered logistics firm with its subsidiaries around global corners that serves the aimed services at all level viz. local, national, and international. The firm vision is at providing the most diverse and extensive courier services to countries in the world through the use of eco-friendly practices.
Price
There has been a unique pricing strategy for the Green Courier Services Pvt. Ltd. The company seeks to utilize green, sustainable practices in the overall service portfolio for prospective effects on the environment and also customer satisfaction (Reboredo, 2018). Henceforth, the company has a comparative higher pricing strategy than the other players in the field. For instance, a multinational courier from the UK to Australia would charge around £50 (or around AUD 888) which is negligibly higher than others.
Promotion
The Green Courier Services utilizes digital marketing and promotional tools along with traditional tactics. The firm seeks to promote its business through the management of blogs for company insights, e-public relations that assist the customer attraction, and also after-sales services in order to keep the customer engaged with the firm (Hanif & Rodrigues, 2018).
People
Different categories of people and human resources are an essential part of organizational conduct and administration (Cooper et al., 2016). The Green Courier Services finds a larger scope of people like pre-sales personnel for marketing the business, operation manager, delivery persons, post-sales and CRM personnel, and also the human resource manager for managing the overall human resource in the firm (Green Courier, 2018).
The company also views the requirement for a few new openings as discussed in the template.
References for Green Courier Services Strategic Plan
Cooper, A. L., Huscroft, J. R., Overstreet, R. E., & Hazen, B. T. (2016). Knowledge management for logistics service providers. The role of learning culture. Industrial Management & Data Systems, 116(3), 584-602. https://doi.org/10.1108/IMDS-06-2015-0262.
Green Courier. (2018). 10 factors to consider in choosing the right courier service. Retrieved from: https://greencourier.co.uk/blog/factors-consider-choosing-courier/.
Green Courier. (2018). Fundamentals of green packaging: How to switch to an eco-friendly e-Commerce business. Retrieved from: https://greencourier.co.uk/blog/infographic-fundamentals-green-packaging/.
Hanif, H., & Rodrigues, C. (2018). Evaluating the impact of promotional activities on brand loyalty. Journal of Marketing, 63.
Reboredo, J. C. (2018). Green bond and financial markets: Co-movement, diversification, and price spillover effects. Energy Economics, 74, 38-50. https://doi.org/10.1016/j.eneco.2018.05.030.
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