Bus3Dig Development Of Personal Brand Answers

• Internal Code :
• Subject Code : BUS3DIG
• University : La Trobe University
• Subject Name : Digital Business

Digital Business - Part A

1) I am currently presented online as a learner who is focused on developing new and essential skills for a better future. This includes critical thinking, adaptation, problem-solving, agility, written and interpersonal communication. As a learner, I have also registered myself at various recruitment and educational websites. The extent to which the resources are available on the internet is limitless. I want to keep myself aware of the opportunities ahead and be ready for them when its time. Being a student for the last 15 years, most of my social activities involving my friends and relatives is available on my social media accounts. For me, personal branding is a continuous cycle of consistently reinforcing myself to establish who I am and what I am working for in my career. Establishing my personal branding or identity includes several steps and each of them has a significant impact on my brand. So, any decision I make will either improve the strength or dilute my personal brand.

2) For my future employers, I want to be seen as a capable learner who finds happiness in learning many new things. This comes along with being a responsible person as I have taken control over situations off the job. I want them to know that I am self-directed and willing to work hard for what I want to achieve in my career. I am also good a few things, which is what my strengths are, and I feel happy in teaching the same to my friends. My future employers should know that I can think independently and bring out creative and original ideas in meetings or when strategizing. I do not like holding back my opinions, instead, I give straight-forward and logical answers to the people I am communicating with. My future employers should see me as a problem-solver who can deal with complex situations and provide effective solutions for them. In college, I’ve participated in a number of team-oriented events in which I successfully lead my teams towards good results. Hence, I have a great sense of how to function in a team and achieve the objectives efficiently.

3) To strengthen my personal brand and make it more versatile, I am going to work on three aspects. Firstly, I would like to improve my network potential and connect with market leaders. This calls for a smarter LinkedIn network as it will open new doors for my personal brand. I will also engage in discussions with like-minded and experienced people on this platform. The second thing that I would like to change in my personal brand is the content. I would focus on publishing more of academic articles on business-related field. By doing this, I will have my own views of business topics that are trending among people. Moving forward, thirdly, I would like to display more of my personal achievements rather social activities. So, when my future employers are viewing my social media accounts, they will instantly get to see my top areas of accomplishments.

Digital Business - Part B

1) If done properly, my activities on the three most popular social media platforms, LinkedIn, Facebook, and Instagram, can significantly impact my personal brand and build a strong presence. The more likes and shares I have and the more people spend time on reading/viewing my articles and posts, the higher will be the chances of my profile’s visibility to future employers. I have read a lot of articles and can conclude that networking and peer activities play a major role in making the social media profile more visible to prospective employers. Volunteering is also a great way to upgrade one’s skillset. It can offer me to get trained into certain areas of interest which my past/current job could not provide. Prospective employers will certainly find it attractive and this could be my chance to get hired by one of them. I will also work on developing expertise in one of the several domains of business and marketing. There are various short-term online marketing programs available on Google that I will definitely consider. This can be rewarding and enable my profile to instantly attract my prospective employers.

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3) As a student, I was not thinking in the perspective where my prospective employers could be possibly viewing my personal account. Reflecting on my understanding of online personal brand presence, I will now focus only on my academic achievements, skill-building, and extra-curricular activities. This also includes contributing articles and blogs to blogging websites which will improve my vocabulary and written communication skills. Thus, I can grow my networking skills on platforms other than social media, for example, Medium. My future employers will eventually know about my 360 degree talent and also that I am building a network outside social media. Moreover, I will join various business-related groups and actively participate in the discussions. This will broaden my knowledge and thoughts and help me reach out to people that I might not otherwise have communicated with. Now, I have a bird’s eye view on my academic and professional journey and have also figured out the essential steps involved in it. With good listening skills, I can absorb and retain the instructions given to me. Hence, my prospective employers won’t have any problems in getting their tasks completed in one go.

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